Demand is unpredictable — but it doesn’t have to be.
In the distribution sector, anticipating market needs is a real challenge.
Seasonal changes, inconsistent buying behavior, unexpected events... all of it impacts sales, inventory, and the overall customer experience.
Today, however, companies have a powerful ally: data.
When properly analyzed and connected, data allows you to forecast demand and respond in time.
This article shows what’s possible with integrated tools like Odoo.

The effects of uncertain demand

Lack of accurate forecasting creates inefficiencies across the entire value chain:
- Overstock: full warehouses and tied-up capital
- Stockouts: missing products and lost sales
- Reactive decisions: actions taken too late, after damage is done
- Compromised customer experience

On average, companies without an integrated forecasting system lose between 10% and 20% of their potential revenue.

Data-driven forecasting: how it works

With tools like Odoo CRM, Sales, and Inventory, you can:
- Gather data from sales, inventory, and order history
- Analyze buying behaviors and trends
- Forecast demand peaks and optimize restocking
- Take action before issues arise

All within a single platform, with real-time dashboards and reporting.

Real benefits for sales and supply chain

Implementing an intelligent forecasting system brings measurable advantages:
- Alignment between sales, warehouse, and purchasing
- Reduced costs from excess stock and obsolete inventory
- More reliable forecasts
- Improved order fulfillment and customer satisfaction
- Decisions based on insights, not intuition


Don’t wait for the market to decide for you.
With the right tools, you can anticipate changes and act with confidence.
Contact us for a personalized demo